Now serving Colorado only · Free ground shipping · 20% off your first order with code WELCOME20

GoDough
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Brown Sugar GoDough flavor
Available now

Brown Sugar

Brown Sugar delivers the warm, familiar sweetness of real brown sugar in a soft, rice-based dough built for long efforts.

Available for Colorado delivery only. Ground shipping is free.

No wheat or gluten in our recipe
No milk, butter, or dairy ingredients
No animal products

20g

Carbs per serving

100

Calories per serving

3

Bites per serving

No wheat or gluten in our recipe · No milk, butter, or dairy ingredients · No animal products

Made with rice flour. Inspired by mochi.

Sweet rice flour forms the base of our soft, three-bite dough. Every ingredient is listed below.

Contains soy (kinako roasted soy flour). Shared-kitchen cross-contact is possible.

Meet Robbie and read the GoDough story →

Produced in a home kitchen that is not subject to state licensure or inspection and that may also process common food allergens such as tree nuts, peanuts, eggs, soy, wheat, milk, fish, and crustacean shellfish.

Choose your pack

Free ground shipping · Colorado only. Out-of-state orders are refunded.

First-run guarantee

Try GoDough on your first long run. If the taste or texture isn't for you, email hello@godoughendurance.com within 30 days and we'll refund your order in full — no need to send anything back.

Not ready for your first run?

Join the GoDough list for 20% off your first order, plus fueling tips and product news. Colorado delivery only.

By signing up, you agree to GoDough offers and updates. We store your email and approximate city-level location. Unsubscribe anytime by emailing hello@godoughendurance.com.

Outside Colorado?

Join the expansion list and we'll let you know when GoDough can ship to your state.

We store your email and approximate city-level location to plan where GoDough ships next.

What you get

  • ✓One serving is designed to be eaten in three bites
  • ✓20g of carbohydrate and 100 calories per serving
  • ✓Soft, rice-based dough for endurance activity

How to eat GoDough

Tear. Grab. Three bites.

  1. 01

    Tear it open

    Rip across from the side notch and peel back the top.

  2. 02

    Grab it

    Pull out the soft dough and hold it in your hand.

  3. 03

    Three bites

    Eat it in three bites, then get back to the miles.

20g carbs · 100 cal

Love the fuel, hate the gel?

Same carbs and calories. A totally different eating experience.

Traditional gel
GoDough
Carbs
~20g
20g
Calories
~100
100
Texture
Gel
Soft dough
Taste
Overly sweet
Nuanced flavor
How you eat it
Squeeze & gulp
3 bites
Experience
Syrupy
Food-like

How to fuel with GoDough

Simple, real-food fueling for every phase of your effort.

1

Before your run

Eat 1 serving 10–30 minutes before starting.

2

During your run

Eat 1 serving every ~30–45 minutes, depending on your overall fueling plan.

3

For long runs & races

Pair GoDough with water and electrolytes to build your complete fueling strategy.

6-pack · $11.99

$2.00 / serving · Colorado only